The following digital design principles guide and influence our design decisions and serve as our solutions' foundation. They do not merely ensure consistency but they help us to convey the European Union vision and values while supporting the User Experience and they iteratively evolve as we make new findings.
Connecting with people
We design for people, because there's more to people than just interaction with technology. Through empathy, we create authentic connections with human beings, helping them with their digital journey and enabling happiness.
Intuitive and straightforward
Design is like an ongoing two-way conversation. Familiarity and clarity enhance this conversation, making it effective, easy to understand and personal.
Inspiring trust and engagement
Design helps to create branding and organisation trust. It conveys a positive sense of transparency, openness and modernity, and builds future engagement.
Relevant, effective and concise
We promote quality over quantity. We deliver exactly what is needed to satisfy our visitors' expectations and enhance our credibility as an official and trusted source.
Inclusive and accessible
Our design reflects the values of the European way of life, but without compromising the quality or aesthetic of the website.
Long-lasting and evolving
We think outside the boundary of a website's homepage. We embrace social changes and future thinking, reframing problems and solutions beyond fashionable appeal.